Where Will Google Chromebook Fit In The Market?

In this post we are going to deal with an interesting story about Google Chromebook and it’s existence in the current market. For those of you who have maybe been a little behind in the technology world, here’s a something you should know. On June 15 Google launched the Google Chromebook and many people seem to be asking where will it fit in the market? With big competitors out there like Apple, it could be quite difficult to compete in the market. It may be that Google jumped in the game too late.

The Chromebook revolves around cloud computing. According to an article from cloudtweaks.com, the Chromebook will run on Google’ Chrome Operating System and is a netbook that “represents a vision of doing away with traditional software for personal use in favor of doing everything on the cloud.” Kind of cool thought if you worship the cloud, especially now that SaaS seems to be catching on more the choices continue to grow.

Where Will Google Chromebook Fit In The Market?

But just because the Google Chromebook is a cloud gadget, it doesn’t necessarily mean it will go far, or even make a dent in the market at all. It takes a while to build a credible reputation; and a company such as Apple bases who they are and what they do around everything related to gadgets/devices. People know Apple and trust their products. So, can Google do the same right away? Personally, I don’t think so. I think it’ll take some time; but I don’t know that they have time. I could also be wrong; Google+ is doing better than I thought it would, so maybe people trust Google enough to test out something that’s completely new for the company.

All I know is that even with a name like Google, you’re still going to have to show people you can compete with other big companies out there. Even Michael Sansoterra, portfolio manager of Silvant Capital Management, said that in a marketplace dominated by the $5oo iPad some aren’t sure if the Google Chromebook – which is priced about the same but less equipped – will be in demand. Unlike the maker of iMac, who “has proven its ability to innovate and grow their business,” Google hasn’t quite shown the consumer market it can do that with its laptop.

I think that with a little more time and some real commitment from Google, it can show the marketplace what it can do and possibly be a real contender; but that won’t come without the ups and downs.

Kelli Farley is a tech blogger for the ZAGG Team, maker of a variety of Laptop Skins and other gadget accessories.