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“Think Different” is an advertising slogan created for Apple Computers in 1997 by the Los Angeles office of advertising agency TBWA/Chait/Day.
This is the slogan that helped Apple to recover from its Financial crisis by winning the admiration for the creativity as well as focussed attention for the new products.
In 2002 Apple said Goodbye for Think Different Ad Campaign and Switched to Apple Switch Ad Campaign.
But the Think Different version is the Ad Campaign that helped Apple a lot by creating the enthusiasm in the Clients. Which resulted in excellent results for Apple.
This is the video of Think Different Commercial of Apple Inc,. The one who thinks different make an impact.
Think Different – Apple Commercial |
Text format of the Video :
- “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
- The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.
- About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
- Maybe they have to be crazy.
- How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
- While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do”.
The one-minute commercial featured black and white video footage of significant historical people of the past, including (in order)
- Albert Einstein
- Bob Dylan
- Martin Luther King Jr.
- Richard Branson
- John Lennon (with Yoko Ono)
- R. Buckminster Fuller
- Thomas Edison
- Muhammad Ali
- Ted Turner
- Maria Callas
- Mahatma Gandhi
- Amelia Earhart
- Alfred Hitchcock
- Martha Graham
- Jim Henson (with Kermit the Frog)
- Frank Lloyd Wright and
- Pablo Picasso.
The commercial ends with an image of a young girl, Shaan Sahota, opening her closed eyes, as if to see the possibilities before her.
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{ 1 comment… read it below or add one }
Awesome video! Very touching and inspiring