We are back again with our Tuesday SEO Special from Mr.Om Thoke. Every Tuesday, you’ll get to learn some of the best SEO tips that will help you in improving the visibility of your blog in eyes of search engines, and in turn help in boosting up your SERP rankings.
In our previous articles we have discussed about
- Understanding the Basic concept of SEO
- The Art of Link Building
- Stay Away from Blackhat SEO (Things to Avoid) and
- Understanding Connection Between Link Building and SEO.
Today, we’ll be discussing about improving SEO of your blog by targeting the long-tail keywords, and importance of usage of a professional Keyword tracking tool.
Dealing With Long Tail Keywords
When you do the keyword research, you may often be interested in keyword terms that have hundreds of daily searches on an average, and tend to ignore the low competition terms. But, when you really try to analyze which web pages on your website generate maximum revenues, you’re going to realize the importance of long-tail keywords.
Let’s take a look at a small example here. If you’re trying to build-up a site on a particular automotive say ‘Ford Explorer’, you’ll create a homepage with the nitty gritty about the vehicle, and perhaps few pages on info about various generations of the vehicle, its parts, accessories, and so on.
- First off, getting first page ranking for such a highly competitive term ‘Ford Explorer’ is going to be impossible for quite a while.
- Secondly, if a visitor searches ‘Ford Explorer’ in google (or any other search engine), and arrives at your site, he/she doesn’t seem to be sure of what he/she wants. On the other hand, someone who searches 1994 Ford Explorer is quite sure that he/she wants information on a particular model.
[ad#Google Adsense 468]
If you’ve provided decent info, and given listing of used 1994 Ford Explorer models, it’s quite likely that the visitor may look at the listings, and in an effort to find more info, he/she may explore other pages of your site.
- In the third case, if you look at a long-tail keyword like 2010 Ford Explorer Sport Review, it’s pretty evident that the visitor is even clear about the specific trim he/she wants to buy or research. This category of visitors result in maximum conversions, and this is what you should be really targeting.
Even if the search term “2010 Ford Explorer Sport Review” has 7 average searches (just an example, not accurate number), and the parent term ‘Ford Explorer’ has thousands of daily search volume, the former KW turns out to be much more profitable to target, not to mention ease of hitting the top of google results within a short span of time.
It is also worth noting that targeting extremely broad niches like web technology trends may not be beneficial for SEO of your blog, but it may help in improving the reader-base for sure.
Using a Professional KW Tracking Tool
Now, when you really want to target long-tail keywords, it becomes important to use a professional KW tracking & research tool. The free versions like WordTracker trial version are good enough to research broader keywords, but they don’t show you the inside stories. This is when a paid license of Wordtracker or SEOToolBook becomes crucial.
However, if you’re ready to do the hard work, you can perform few google searches to check out the popular KW phrases, and then with hit and trial try to collect long-tail keywords by narrowing down your focus.
You may also want to use Google insights to check what the hottest topic in your niche is, and then use Wordtracker to narrow down your focus.
- For example, if parent KW is Ford Explorer, once you type ‘ford explorer’ in google, you’ll get suggestions like ford explorer 2011, ford explorer sport trac, and so on. Then you can try to narrow down your focus to find long tail KWs, and cross check KW popularity in Wordtracker & Insight trends.
Do Visit
- 10+ Top Paying Keywords for Google Adsense
- Keyword research analysis for your next blog post
- Explaining Complicated SEO in simple Terms for Beginners
So, that’s it for now; next time, I will give you few more handy SEO tips, including tips on viral article marketing, and spreading the word in blogosphere in the right way; until then stay connected!
[ad#Google Adsense 468x15]
Wow, Nice post on Long Tail Keywords Om. You are right targeting long tail keywords certainly can be a lot profitable than targeting short tail ones since it is easy to rank for the long tail keywords.
Long tail keywords are better in many cases. Thanks for the tip.
Totally a “BRIL”. Great coverage overall about long tail keywords.
Cheers.
_Robin
Nice point mentioned OM.
Long Tail Keywords are like fortune at the bottom of the pyramid, which many don’t target and mainly focus on the tip and keyword research tools make work easier.
Great article on long tail keywords. Here is one more from an SEO expert >>
Lovely advice. I’ll be starting my seo long tail campaign instantly!
This is still viable information now – read and learn.