In order to succeed in the SEO arena, or in layman terms, to rank higher in the search engine results, getting the basics right, can make or break things!
If you have got a great business and a great website in your hand, keep an eye of Google search results every day – it is fine, several times per day – to see the ranking. But, it won’t help just to see it if you are on page 3 or four – or may be not even ranking that high. Nothing went wrong – you’re not getting the basics right quite yet.
What you need is to do is little SEO. Yes, it is very much true that SEO is not a simple field, rife with contradictory opinions. Nevertheless, taking few simple points into consideration, it can help the site rankings to get better and better in the search engine results, and draw more visitors.
Performing Keyword Research Smartly
If you want to draw more new visitors to your website throughout search engine results, you have to use same terms, better known as “keyword phrases” in your web pages that people search every day. There are many ways to research the right keywords.
Make use of Google Adwords keyword tool, which can help you in finding the right keywords. In order to learn more about the effective keyword research, there are many sources to educate you, such as the SEOBook, or WordTracker, but here’s the concept; just look at keyword terms that have decent search volume but low competition.
So, it just means that you need to find the niche market, which has low supply and high demand, rather than trying to enter a market that has high demand, but already ample supply!
It’s All About Getting Back-Links from Credible Sources
There’s no point in breaking your head for getting in-links from 1000 sources; those who’re new to the SEO arena often fail to understand that it’s just about getting a few (may be 20-30) powerful back-links, rather than gathering 1000s of them from relatively unknown sources.
If you think about it practically – if a candidate has references of 10 project manager of a company, and another has 100 references, but all of them are either freshers, or just one level above the freshers, whom would you prefer?
Obviously – the one who has powerful references, isn’t it?
Now, think about the scenario wherein a candidate has a reference of CEO/CFO of a company – wouldn’t you prefer him/her the most?
That’s precisely the case with .edu and .gov back-links, because they’re considered to be really authoritative; and, nobody can buy them!