We are back again with our Tuesday SEO Special from Mr.Om Thoke. Every Tuesday, you’ll get to learn some of the best SEO tips that will help you in improving the visibility of your blog in eyes of search engines, and in turn help in boosting up your SERP rankings.
In our previous articles we have discussed about Stay Away from Blackhat SEO (Things to Avoid), The Art of Link Building and Understanding the Basic concept of SEO. In this article we are going to understand the connection between link building and SEO.
Well, if you’ve been trying to figure out the relation between link building and SEO then here’s what you’ve always wanted to know.
Basically, your SERP ranking and organic SEO heavily depends upon your link building tactics.
#1. Significance of Internal Link Building
When we talk about link building it doesn’t essentially mean links to or from external sources. A powerful internal linking strategy can help over 60% of your internal pages to have a higher page rank, and in turn SERP ranking.
You must consider adding a link to homepage of your blog, as well as corresponding category, and/or archive.
Secondly, inter-linking various blog-posts can greatly help in improving the SERP rankings of your web pages.
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For instance, one of the popular web pages on my blog on Kubuntu vs Ubuntu has a PR4, and just by giving link to corresponding category and tag archive pages, I could take them from PR0 to PR2, and PR3.
#2. Cross Linking Your Blogs
It is noteworthy to mention how cross linking can help you in improving PR and SERP rankings of your other blogs as well.
As a matter of fact, you can even give link to some of your other weblogs that have low PR, and take them from PR0 to PR1, or PR2 right away.
A powerful internal link building SEO campaign can help in improving page rank and SERP rankings of ALL web pages of your blog.
However, you must not get it wrong that simply internal link building can help you in getting SERP rankings alone. As a matter of fact, you need a good deal of links from external sources to get high Page Rank, and gaining credibility in the eyes of search engines.
One last thing that you must understand is that the anchor text used for linking various web pages plays the most important role; even more than the number of links.
We’ll discuss more about external link building and social bookmarking campaign in the next post of this SEO tutorial series.
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