As an SEO enthusiast you always have to keep up with the changing trends in the technology, when you are working with different search engines then you should know certain regularities to be used in changing technologies.
With every year, there come some changes in the technology, tools and tactics, which we are practicing. Along with the opening of this Year, there have been some changes in the use of techniques, which were used in the previous year.
Here are some of the techniques, which you will haveto understand and work upon in the coming years.
#1. HTML 5 with new features
- This is advanced version of HTML and way ahead than HTML4 and style sheets. It includes some of the features, which are not included in HTML 4, CSS, Flash, Tables etc.
- This newly launched language is more user friendly which will change the way websites are designed, crawling of spiders and use by the consumers.
- Effective use of this language will make sure that you get good ranking, increased indexation rate and much more.
- The new enhanced page segmentation in HTML5 will allow search engines to crawl more carefully through the websites.
- New tags like <Article>tag, <Header>tag and <Section> tag will have effect on SEO of your website.
#2. Advanced Testing System
- If due to time limitation you were allowed to test SEO results onsingle element and strategy then this new technique will help you.
- You can perform A/B testing for your landing page based strategies. Use new ideas to rectify your landing page results optimization.
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#3. Microformats
- Google is focusing more on local segments; henceforth the search results will be displayed along with the regular search results giving it more genuine look.
- You will have to concentrate more on the coding of microformatted data of your website to make sure that you get higher ranks in local search pages.
- Make sure that you use microformating in your review pagesas well which will give you more local traffic.
#4. Guest Posting
- This is a new and important happening where guest posting will allow its users to link back to their favorite website.
- When you link a website to your posting, they will automatically link back to you assuring more traffic to your website.
#5. Conversion Rate optimization
- Main aim of this functionality is to closely analyze the marketing strategy of your website.
- Everything from the PPC landing pages to the simple and unused thank you or contact us or about us pages will help you for your Return of Investment.
- Make sure that all the decisions you take for CRO should be valid and according to the website statistics data.
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Great tips. HTML 5 is something new for me. Not focussed my efforts yet on it. Will collect more information about the tags you’ve mentioned. Thanks for the heads up.
Very nice Article, But i have one question?
If we Use HTML 5 then can our visitors visit our website with IE 6 0r 7 or Firefox 3 ?
nice article sarvesh!
but i dont know how to use HTML 5 in my website? can you guide through the steps? thanx!
I’m not sure if ppl should start using HTML5 because some of the older browsers won’t support some of the newer features. And I’m not sure if SEO will be important for these new tags too
HTML5 is not yet accepted universally and NOT all search crawlers are giving a damn to it – I’d be rather worried not to use it, unless it becomes a W3C standard, because we know and tags are easily recognized, but if tag is NOT recognized, then it would hurt your SEO!
I’ve been working with SEO for 3 years and it’s hard to keep up with all the changes. Thanks for this article
Great Article HTML5 is new for me i don’t know more about HTML5. I will try to collect more information on that.
i am new on your site, i found here something new and interesting thank you for sharing latest SEO tips
well nice tips specially the landign page one.i m new to seo and trying to learn it…thanks for information
I am doing the SEO for my site. Since I am new to SEO, i was searching for tips and I came across your article. Thanks for the info.
Very informative article.Really looking forward to read more. Want more.