Micromax now holds two strategies. With its canvas series, the company wishes to compete with GALAXY phone and at the very same time, it also wants to take down Xiaomi with its new brand termed as YU. The main aim of micromax is to beat xiaomi’s game plan by offering a heavy-specification phone at a reasonable price. Known as Yureka, YU’s very first phone operates on android’s cyanogen flavor. It will hit the markets very soon on January 19.
Coming to the phone’s design, it holds a plastic body with rounded edges. However, on the brighter side, the construction of the phone is quite solid. The back panel of the phone has a cool matte-rubberish sort of feel. Beneath, the cover lays memory card compartment, battery and two sim card slots. Also, the phone is quite bigger like OnePlus One and is not very ideal for single- hand usage.
The phone holds a 5.5 inch screen with HD resolution. With a pixel density of 267 ppi, it might be the sharpest screen in the whole category. In fact, opting for a 5 inch screen would have been smarter as that should have resulted in 300+ ppi display with better handling.
However, the colour reproduction of the panel is quite good with wide viewing angles but the color shift is slightly noticeable at the extreme angles. The phone’s panel is quite brighter when compared to the screen of OnePlus One. It is also embedded with Corning Gorilla Glass 3 so as to keep it scratch free. The phone also holds oleophobic coating in order to keep the smudgy fingers in place.
The YU is powered by a 64 bit octa-core Snapdragon 615 chip. The processors hold 4 cores, which run at 1.5 GHz. The gaming part is dealt by 2 GB RAM and Adreno 405 GPU. In spite of its very reasonable price, the company has introduced a 16 internal storage that can be further expanded to 32 GB.
Coming to the camera, the phone holds a 13 megapixel primary camera with LED flash. And for your perfect selfies, the phone comes with 5 megapixel secondary camera. The Dual sim phone also supports 4G and the other smart features of phone are Bluetooth 4.0, Wi-Fi, 3.5mm audio jack, 2500 mAh battery and FM Radio.
The phone runs on latest Android 4.4.4 with the CyanogenMod on top and these features make this phone a perfect choice for the power users.